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COVID-19 impact on TV viewership in India

 

 As millions of Indians begin to adjust their lives to the new realities of social distancing and mandatory lockdown, we are beginning to see the significant shift in how consumers are engaging with the largest screens in their lives. We had our data science team analyze the large data set we collect for TV viewership using sophisticated ACR & Advance Signal Processing technology over the last 4 weeks to reveal the shift in TV viewership trends in India.

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