Media Measurement

February 20, 2023

Using Geo Testing to measure Incrementality

As advertising evolves to include greater customer privacy, measurement methods that focus on aggregation and modelling can aid in understanding of true lift. This is because modifications like cookie removal…

Prakhar Gupta

https://blog.syncmedia.io/wp-content/uploads/2023/02/Untitled-design-3.png 350 492 Prakhar Gupta Prakhar Gupta https://secure.gravatar.com/avatar/e00e99d7a832f3103093c760dbc376a3?s=96&d=mm&r=g February 20, 2023 March 17, 2023

December 12, 2022

Measurement Methodologies | Hierarchy models

Many brands under categories like consumer appliances, cold beverages and ice-creams, healthcare, travel, auto associate themselves to IPL and gain upto 30-40% of their annual sales target in this period.…

Prakhar Gupta

https://blog.syncmedia.io/wp-content/uploads/2022/12/Measurement-methodologies.jpg 350 492 Prakhar Gupta Prakhar Gupta https://secure.gravatar.com/avatar/e00e99d7a832f3103093c760dbc376a3?s=96&d=mm&r=g December 12, 2022 March 4, 2023

September 22, 2022

Measuring Media Marketing Right | Challenges

“Half my advertising spend is wasted; the trouble is, I don’t know which half.” The quote that is frequently attributed to either John Wanamaker, a retail magnate in the United…

Prakhar Gupta

https://blog.syncmedia.io/wp-content/uploads/2023/02/Measuring-Media-Marketing-Right.jpg 350 492 Prakhar Gupta Prakhar Gupta https://secure.gravatar.com/avatar/e00e99d7a832f3103093c760dbc376a3?s=96&d=mm&r=g September 22, 2022 March 4, 2023