media measurement

March 17, 2023

Demystifying TV Analytics II: A Comprehensive Explanation

This is part 2 of 3 parts series in which we will try and explain what is TV Analytics, methods to Base Line Corrections and related use cases of TV…

Anubhav Sharma

https://blog.syncmedia.io/wp-content/uploads/2023/03/Asset-5.png 6967 4649 Anubhav Sharma Anubhav Sharma https://secure.gravatar.com/avatar/73b93841a4645c842b9518d806940f89?s=96&d=mm&r=g March 17, 2023 March 17, 2023

March 4, 2023

Demystifying TV Analytics I: A Comprehensive Explanation

This is part 1 of 3 parts series in which we will try and explain what is TV Analytics, methods to Base Line Corrections and related use cases of TV…

Anubhav Sharma

https://blog.syncmedia.io/wp-content/uploads/2023/03/tv_analytics_syncmedia.png 350 492 Anubhav Sharma Anubhav Sharma https://secure.gravatar.com/avatar/73b93841a4645c842b9518d806940f89?s=96&d=mm&r=g March 4, 2023 March 5, 2023

December 12, 2022

Measurement Methodologies | Hierarchy models

Many brands under categories like consumer appliances, cold beverages and ice-creams, healthcare, travel, auto associate themselves to IPL and gain upto 30-40% of their annual sales target in this period.…

Prakhar Gupta

https://blog.syncmedia.io/wp-content/uploads/2022/12/Measurement-methodologies.jpg 350 492 Prakhar Gupta Prakhar Gupta https://secure.gravatar.com/avatar/e00e99d7a832f3103093c760dbc376a3?s=96&d=mm&r=g December 12, 2022 March 4, 2023